Get'man O. Increasing of enterprise's operation efficiency on the basis of introduction of the management marketing of their activity

Object of research is the process of efficiency increase of the enterprises functioning in hierarchical market environment. The purpose of the dissertation research is the creation of the new organizational economic forms of efficiency increase of the enterprises functioning during transformation of Ukraine economy in market on the basis of introduction of the organizational functional management marketing mechanism of their activity. A methodological basis of researches became the modern concepts of marketing, theory of the enterprises marketing management. The system approach is applied for formation of new conceptual concept of the marketing mechanism. At the decision of separate tasks the special methods are used: the theory of casual processes, theory of probabilities, economic-mathematical methods of modeling, technical and economic analysis, correlation and regressive, АВС-ХУZ-analysis, algorithm of processes and scaling, methods logistic modeling. The scientific novelty of the received resultsconsists in a theoretical substantiation of a concrete task concerning creation the decision of the new organizational economic forms of efficiency increase of the enterprises functioning on the basis of the appropriate marketing management mechanism of their activity creation and introduction, therefore: the concept of the marketing mechanism as effective organizational functional system of the management enterprise with a discrete status, which contains research, industrial, communication and sales and controlling subsystems is formulated and entered into a scientific dictionary; the new prognosticate transformational model of the management marketing mechanism of enterprise created on the basis of the system approach and theory of casual processes with the account probability character of separate marketing measures influence on economic activity of the enterprise is developed; the management system of economic activity of the enterprise due to development the complex multi-alternative logistical model isadvanced, in which compared with classical the choice of the weighed administrative decision is proved by quantitative criteria in application of concrete development marketing strategy; the structural scheme of achievement by the enterprise of a high competitiveness level is advanced which, as against existing, is based on maintenance of its positive image in hierarchical market environment; the quantitative rating methods of influence significant factors on formation of appropriate marketing environment at the enterprise submitted as mutually coordinated of three-level classification has received the further development as distinguishes it from the existing approaches; the ways of a quantitative rating of efficiency of the marketing mechanism as a whole as each functional subsystem created in its borders have received the further development.