Vodolazkyi V. Formingof Public Relations in Local Self-government Bodies: Sociological Analyses of Models.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U001953

Applicant for

Specialization

  • 22.00.03 - Соціальні структури та соціальні відносини

23-05-2003

Specialized Academic Board

Д 26.229.01

Institute of Sociology of the National Academy of Sciences of Ukraine

Essay

The social essence of public relations, methodological approaches to PR as social institutoon, and specificity of its models on the level of local self-government are defined, reviewed and studied in the theses. Relying upon data of sociological surveys, conducted ih Donetsk and Odessa, the basic principles of PR functioning in Ukraine, indicators of its efficiency are analyzed, and possible ways of transformation from asymmetrical to two-way balanced models of communication between municipal bodies and community members are specified.

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