Dibrova T. Forming the advertising message in marketing activities of business enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U001995

Thesis Registration Form

0403U001995.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

23-05-2003

Specialized Academic Board

Д 26.062.02

National Aviation University

Essay

The dissertation is devoted to theoretical and methodological problems of advertizing message development for domestic enterprise marketing activities in consumer-oriented market conditions. Methods to determine competitive positioning of a product, form and content of an advertizing message, as well as to evaluate its effectiveness, message concept formation during advertizing product development is given.

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Files

LITERATURA.doc

Razdel1.doc

Razdel3.doc

Д О Д А Т К И.doc

ДодадокА.doc

Додаток Б.doc

МИНСТЕРСТВО ОСВТИ НАУКИ УКРАНИ.doc

РОЗДЛ 2.1.doc

РОЗДЛ 2.doc

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