Starovoytenko R. Image of political party as a factor of electoral choice.

The dissertation investigates image influence of political party on formation of electoral choice. I offer to use the political-psychological analysis of selective advantages, which gives an opportunity precisely to define party image of as a primary factor of realization electoral choice. The tendencies of electoral changes of advantages are coordinated and the adequate techniques the image strategy of the party of are investigated. The role of the leader image is analyzed at formation of electoral choice with the purpose of optimization and parity personal and thematic compound image of party strategy. The basic theoretical results of research can be used for development the complete concept of electoral behavior, finding out of urgent questions on formation image of political party. The practical recommendations assist optimization of party image development strategy and promote increase a level their influence at formation of electoral choice during pre-election campaign.