Chernega O. Marketing mechanism for information products and services market management

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U002492

Thesis Registration Form

0403U002492.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

30-05-2003

Specialized Academic Board

Д 41.055.01

Odessa National Economic University

Essay

Object: informational enterprises, information market infrastructure. Purpose: development of methodical approaches to formation of marketing mechanism for information enterprise management. Methods: system and comparative analysis, mathematical statistics, marketing methods. Novelty: organizational system of marketing management for the informational enterprises; system of indices of information demand satisfaction . Application field: informational enterprises.

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Files

aref.doc

dis.doc

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