Basij N. The marketing concept of trade activity of enterprises of consumer cooperation.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U003074

Thesis Registration Form

0403U003074.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

12-09-2003

Specialized Academic Board

К 35.052.03

Essay

The object of the research is a production and trading activity of enterprises of consumer cooperation; the aim - development of theory, method and application footing for the introduction of the marketing concept to the activity of the enterprises of the consumer cooperation. The new methods for the determination of a market attractiveness were formulated. The mix of parameters for the analysis of the marketing possibilities of the enterprises were developed. The methods for enterprise sales forecasting get their further progress. First, the conceptual modeel of introduction of marketing in an enterprise is developed.

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Files

AREF.DOC

dis.doc

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