Mykhalchuk I. Strategy of commodity Innovation at Manufacturing Enterprise

Object - processes of a commodity innovation at the enterprise; оbjective - definition of features of strategy of a commodity innovation at the enterprise as mechanism of maintenance of competitiveness; мethods - system, graphic, logistical, economic and mathematical, the analysis and synthesis; findings - the economic distillation of a category "a commodity innovation" is concretized, classification of forms of a commodity innovation is offered; it is proved marketable communication model of a commodity innovation as process, classification of subjects of a commodity innovation is developed, the technique of the analysis of results of commodity innovation activity of the enterprise is advanced, principles of a choice of variants of strategy of a commodity innovation are developed, ways and methods of activization of commodity innovation activity are determined, character of action of the external economic factor of strategy of a commodity innovation is found out; novelty: - methodological positions concerning creation of the complete concept of commodity innovation activity of the enterprise, strategy of its behaviour in modern conditions of managing are argued and developed; implemented - into economic activities of the industrial enterprises of the glass and porcelin industry; sphere - industrial production