Kriveschenko V. "The enterprises' commercial sales activity management".

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0403U003413

Thesis Registration Form

0403U003413.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

16-10-2003

Specialized Academic Board

Д 26.006.04

Kyiv National Economics University named after Vadym Hetman

Essay

Enterprises' marketing activities creating and development within temporary economic conditions. The development of conceptual, methodological, methodical and practical background for complex system of commercial activities management on a marketing basis. The issues for "commercial sales activity", "sales", "complex approach for commercial sales activities management" were developed with the help of additional interpretation and verification. The methodology for creating of the integration model of market segmentation and marketing sales strategies choosing was proposed. A methodical approach for defining of a strategic zone of sales activities was proposed as a basis for commercial sales activity strategies forming by the industrial enterprises on a marketing basis.

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Files

diss--R2.doc

diss--R3.doc

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diss--dod--K.DOC

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diss--dod--М.doc

diss--dod--Н.doc

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diss--dod--Рис. 2.2..doc

diss--lit.doc

diss--plan.doc

diss--ris2.22..doc

diss--tab3.13.doc

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diss--vstyp.doc

diss--vusnovku.doc

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