Bogomaz N. Marketing research of the Ukrainian voluntary medical insurance market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U000056

Thesis Registration Form

0404U000056.pdf

Applicant for

Bogomaz Nataliya Valeriyvna

Specialization

08.06.01 - Економіка, організація і управління підприємствами

Date of defense

24-12-2003

Specialized Academic Board

Д 26.001.04

Taras Shevchenko National University of Kyiv

Essay

The dissertation examines theoretical and methodical problems of the research of the Ukrainian voluntary medical insurance market as a basis for the development of efficient marketing strategies for the domestic insurance companies. The basic methodical recommendations concerning the voluntary medical insurance market research are developed. Multi-factor methods of determining the consumers' needs and motivation are summarized and adapted to modern conditions of the national voluntary medical insurance market, and are used as the basis for working out the optimum services of voluntary medical insurance. A procedure of monitoring the consumers' attitude to the quality of voluntary medical insurance services is proposed.

Thesis supervisor

Starostina Alla Oleksiyivna

Official opponents

Войчак Анатолій Володимирович
Норіцина Наталія Іванівна

Files

AREF.doc

DODATKU--дод. осн--ДОДАТКИ.doc

DODATKU--дод. осн--дод А.doc

DODATKU--дод. осн--дод Б.doc

DODATKU--дод. осн--дод В.doc

DODATKU--дод. осн--дод Г.doc

DODATKU--дод. осн--дод Д.doc

DODATKU--дод. осн--дод Е.doc

DODATKU--дод. осн--дод Ж.doc

DODATKU--дод. осн--дод З.doc

DODATKU--дод. осн--дод И.doc

DODATKU--дод. осн--дод К.doc

DODATKU--дод. осн--дод Л.doc

DODATKU--дод. осн--дод М.doc

DODATKU--дод. осн--дод Н.doc

DODATKU--дод. осн--дод П.doc

DODATKU--дод. осн--дод Р.doc

DODATKU--дод. осн--дод С.doc

DODATKU--дод. осн--додаток Т.doc

P 1--пар 1.1 н.doc

P 1--пар 1.3 н.doc

P 1--пар.1.2 н.doc

P 2--P 2--Роз 2.1 н.doc

P 2--P 2--роз 2.2.н.doc

P 2--P 2--роз.2.3.н.doc

P 2--Роз 2.1 н.doc

P 2--роз 2.2.н.doc

P 2--роз.2.3.н.doc

P 3.doc

ВИСН.doc

ВСТУП.doc

Змст.doc

С Л.doc

сп. ум. ск.doc

титул.doc

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