Senishina L. Bakery rolls and buns marketing

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U000098

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

11-12-2003

Specialized Academic Board

К 11.055.01

Essay

Object of research: the processes of organization work-market bake-house enterprises on consumers' market of Lugansk region. Dim: working out of theoretical and practical recommendations on improvement of marketing activity bake-house enterprises. Methods: scientific abstraction, analysis and synthesis markets of expert, questionnaire, economical-statistical: grouping, comparative of characteristic. developed recommendations on activation sailing work of bake-house enterprises on the bakery marketing strategy Propose: management strategy in competition position for researched bake-house enterprises. Sphere of use: bake-house enterprises of Ukraine

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