Shevchenko O. Marketing product policy of the enterprise (based on the pharmaceutical branch of Ukraine).

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U000108

Thesis Registration Form

0404U000108.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

11-12-2003

Specialized Academic Board

Д 26.006.04

Kyiv National Economics University named after Vadym Hetman

Essay

The process of formation and development of marketing activity of the enterprises. The research of theoretical and applied aspects of application of marketing product policy by pharmaceutical enterprises. A method of theoretical generalization, analysis and synthesis, comparisons. The peculiarities of pharmaceutical goods and their influence on carrying out product policy have been determined. The system approach to maintenance of competitiveness of drugs has been offered. The model of assortment policy of pharmaceutical enterprise has been improved. The suggestion of increasing the role of a social factor have been justified. The pharmaceutical branch of Ukraine, education process of KNEU.

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Files

Автореферат.doc

Вступ д.doc

Роздл 1--Розд 1.doc

Роздл 2--Роздл 2.doc

Роздл 3--Роздл 3.doc

Титул автореф.doc

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