Kalinichenko A. Mechanism of Pharmaceutical Enterprises Economic Activity Management

The object under investigation of this thesis is economic processes and the results of pharmaceutical enterprises activity under recentmarket conditions. The objective of the thesis is the scientific and methodological substantiation and improvement of the mechanism of pharmaceutical enterprises economic activity management, modelling the volumes of realization and gross income to increase the profit norm with regard to reciprocal influence of complex system of enterprises economic activity management and optimization the amount of resources. To solve the tasks set in the thesis the following general scientific and special methods of investigation have been used: the method of theoretical generalization, the method of scientific substantiation, the method of analysis and system approach, the method of classification, statistical method, the method of economic and mathematical modelling and others. For the first time there have been determined and systematized internal and external factors that influence changes in the range of tasks of pharmaceutical enterprises economic activity management while passing to market relations. The model of enterprises economic activity efficient management have been constructed to optimize the volumes of realization and gross income and to increase the profit norm. The basic trends of strategic development of pharmaceutical market distribution segment under recent economic conditions, the method estimating the efficiency of means promoting the advancement of medicines in pharmaceutical network and the classification of the distribution channels have been improved. The method of regression analysis under mathematical modelling of economic activity management have been deepened. The practical importance of the obtained results amounts to the elaboration of recommendations on improving the mechanism of pharmaceutical enterprises economic activity management. The practical importance of the obtained results is corroborated by making use of this research elaborations and recommendations at the pharmaceutical enterprises and in the teaching process in Dniepropetrovsk National University of Mines.