Slipenkiy V. Strategic marketing interprise management under the conditions of market economics

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U000565

Thesis Registration Form

0404U000565.pdf

Applicant for

Slipenkiy Vladimir Vladimirovich

Specialization

08.06.01 - Економіка, організація і управління підприємствами

Date of defense

10-02-2004

Specialized Academic Board

К 11.055.01

Essay

The strategic marketing management process of trade enterprises. The purpose: development of recommendations on perfection of strategic marketing management of trade enterprises.Methods: the system approach and the complex analysis of problems, expert estimations, interrogations and supervision, means and receptions of the economic analysis. It is offered techniques: carrying out of monitoring of the marketing environment of trade enterprises; SNW-the analysis for carrying out to audit of strategic marketing management; estimations of efficiency of strategic marketing management of trade enterprise; tactical actions on realization of corporate, functional and tool strategy of groups of the enterprises. Sphere of use: trade enterprises.

Thesis supervisor

Balabanova L.V.

Official opponents

Решетнікова І.Л.
Краснова В.В.

Files

2.1посл.doc

2.2.doc

2.3посл.doc

3.1.doc

3.2посл.doc

АВТОРЕФЕРАТ НА КИЕВ.doc

ВИСНОВКИпосл.doc

ВСТУП посл.doc

Додаткипосл.doc

Додаток Мпосл.doc

Додаток Ф 1посл.doc

Зміст посл.doc

ПРиложение Н1посл.doc

Програма укр2.xls

Розділ 1посл.doc

СПИСОК використ джерел посл.doc

ТАБЛИЦА 1 К аВТОРЕФ.doc

Таблиця Портфель стратегій 1.10.doc

Таблиця 2 .19посл.doc

Таблиця 2. 30.doc

Таблиця 2. 31.doc

Таблиця 2.11посл.doc

Таблиця 2.12посл.doc

Таблиця 2.20посл.doc

Таблиця 2.23посл.doc

Таблиця 2.28посл.doc

Таблиця 2.29.doc

Таблиця 2.32.doc

Таблиця 2.37посл.doc

Таблиця 2.39посл.doc

Таблиця 2.7посл.doc

Таблиця 3.25.doc

Таблиця 3.26.doc

Таблиця 3.27посл.doc

Титул посл.doc

рис 3.5 СМі.doc

рис. 2.10посл.doc

рис. 2.12 послед.вар..doc

рис. 2.9.doc

рисунок 3.1посл.doc

таблиця 2.33посл.doc

титул автореферата.doc

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