Kochkina N. Marketing Communications as an Instrument of Producer and Customer Economic Interests' Sequence

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U000890

Thesis Registration Form

0404U000890.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

27-02-2004

Specialized Academic Board

Д.26.001.12

Essay

The dissertation addresses theoretical and methodical issues of creating the marketing communication programs of the Ukrainian enterprises for the goals of sequence the national market players' economic interests. A nature of economic interest has been analyzed from the marketing point of view. The marketing research methods of company and target customers' interests have been developed. The algorithm of communication mix creation has been suggested based on the results of the market player interests' research. Recommendations concerning organization of the marketing department have been made.

Read more

Files

AREF.doc

Kochkina--Ch_1_ua_new--Ch_1.1_ua.doc

Kochkina--Ch_1_ua_new--Ch_1.2_ua.doc

Kochkina--Ch_1_ua_new--Ch_1.3_ua.doc

Kochkina--Ch_1_ua_new--Ch_1.4_ua.doc

Kochkina--Ch_2_ua_new--Ch_2.1_ua.doc

Kochkina--Ch_2_ua_new--Ch_2.2_ua.doc

Kochkina--Ch_2_ua_new--Ch_2.3_ua.doc

Kochkina--Ch_2_ua_new--Ch_2.3_ua.doc

Kochkina--Ch_3_ua_new--Ch_3.1_ua.doc

Kochkina--Ch_3_ua_new--Ch_3.2_ua.doc

Kochkina--Ch_3_ua_new--Ch_3.3_ua.doc

Kochkina--Pril--A_ua.doc

Kochkina--Pril--B_ua.doc

Kochkina--Pril--D_ua.doc

Kochkina--Pril--E_ua.doc

Kochkina--Pril--G_ua.doc

Kochkina--Pril--I_ua.doc

Kochkina--Pril--V_1_ua.doc

Kochkina--Pril--V_2_ua.doc

Kochkina--Pril--Z_ua.doc

Kochkina--Pril--Zh_ua.doc

Similar theses

0407U005288

Zubko Tetiana

Substantiation of strategic decisions on development of enterprises under market conditions

0407U001171

Ingovatova Viktoria Aleksandrovna

Organizational and economic mechanism of providing of effective activity of enterprises of housing and communal complex.

0407U000911

Pustova Nataliia Oleksiivna

The organizational-economic mechanism of providing the competitiveness of the enterprises (on materials of the food Kherson region enterprises)

0407U000831

Revenko Olena V.

Strategy management development of enterprise

0407U000832

Chemchykalenko Ruslan A.

Organization of innovative process on the early stage of its realization by an enterprise