Arkhypova T. The Development of TV advirtisment market in Ukraine

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U001459

Thesis Registration Form

0404U001459.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

18-03-2004

Specialized Academic Board

Д 26.006.04

Kyiv National Economics University named after Vadym Hetman

Essay

The process of formation and development of advertising services in market conditions. The elaboration of theoretical methodological and applied methods of the effective functioning of television advertizing market with adaptation to the conditions of transforming Ukrainian economy. The methods of theoretical generalization, comparison, statistical, market researches. The recommendations of the improvement of arrangement advertising process on television, mediaplanning, optimization of expenses for arrangment. Appointed for practical use by the participants of advertising cycle: advertizers, advertising intermediaries, telechannels. Education process.

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Files

AREF.doc

DISERTATSYA 2007.doc

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