Danilova L. Marketing research of goods market forprivate agricultural homestead

Thesis is devoted to the investigation of theoretical and methodological aspects of marketing researches of markets while forming of the goods assortment for private agriculture by specialized trade enterprises. The author has investigated the peculiarities of demand formation for the goods for private agriculture; it has been set up the factors which influence the consumer's decision as for the realization of buying certain goods; their economic analysis has been done. It was structurized and formalized in the form of function. It was investigated the factors which determine the possibility of satisfaction of consumers' needs by specialized trade enterprise, it was set up mutual relationship of needs, production and assortment in the shop. It was offered marketing researches algorithm while forming assortment of goods for private homestead. The importance of ranging of factors that influence on the decision of a person as for the homestead work. For trade it was proposed the segmentation of the consumers for the goods and it was set up the demands to every characteristic of the goods for private homestead.