Malyk S. The Interaction Peculiarities of Figurative and Verbal Factors of Individual Mental Activity Determination.

The Thesis concerns the study of interaction peculiarities of figurative and verbal factors of individual mental activity determination. Various approaches to study the problems are discussed. The model of experimental investigation of figurative and verbal factors interaction in different types of mental activity is developed. It is studied under natural and experimental conditions of advertisement perception, and also during associative and color experiment. "Cognitive dominants" of testing individuals are revealed. According to them, "figurative", "verbal" and "compound" psychological types are distinguished. The following points are important for psychological mechanism of interaction of the mentioned factors: a) situational components of activity (specific task, conditions and ways of implementation (realization), b) consequence of interconnection changing of above mentioned factors depending on cognitive dominant of the individual, c) concentration on personal (subjective) significant contensive meaningful characteristic of information.The recommendations are given the use of interaction regularity of figurative and verbal factors in the process of information handling optimization.