Dobryanska O. Advertising Management for ekonomics effectivness rising

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U001939

Thesis Registration Form

0404U001939.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

15-04-2004

Specialized Academic Board

35.154.01

Essay

The object is an advertising management. The aim is to work out theoretical statements and practical recommendations for advertising management improvement. The methods are statistic analysis, economic and mathematical modeling. The results are the methods of advertising market capacity estimation, Advertising legal guaranteeing recommendations, advertising market developing prognostics. The novelty including the idea of Advertising beneficial effect on economics effectiveness rising. The results are applied by the departments of regional state administration in Lviv region. Recommendation are using on the enterprises, regional institutions of managements, studying process.

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Files

1.1_perspekt.doc

1.2_problemy_rozv.doc

1.3_upravlin.doc

1.4_metodol_prioryt.doc

2.1_ukrrynok.doc

2.2_metodyka_ocinky.doc

2.3_instrum_normat.doc

3.1_koncepcija.doc

3.2_kompl_pidhid.doc

3.3_su_pidhody.doc

Literat.doc

aref01.doc

dodatok_a.doc

dodatok_b.doc

dodatok_b1.doc

tytul.doc

vstup.doc

vysnovky.doc

zmist.doc

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