Kozub N. Marketing activity of agricultural enterprises in Prichernomorie region

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U002522

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

09-06-2004

Specialized Academic Board

К 64.803.01

Kharkiv National Agrarian University named V.V. Dokuchaev

Essay

Object: marketing activity of agricultural enterprises. Aim: grounds of concrete steps about of efficiency of agrarian marketing. Methods: abstractly-logical, monographic, graphic, economy-statistic, economy-mathematical, index, questionnaire, calculation-structural. Novelty: are grounded the steps about regulation about marketing service; is worked up a marketing service creation project and organizational structure of management by enterprise; is exposed level dominance conformity to natural laws of marketing activity on financial state of agrarian enterprises. Results: proved scientifically-practical forming bases of marketing structures and suggested recommendation regarding rise of efficiency of marketing activity of agricultural enterprises. Inculcation Sphere: agricultural enterprises, organs of state management, establishment of education

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