Covalska Y. Forming the Enterprise Competitive Strategy

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U002561

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

24-04-2004

Specialized Academic Board

К26.063.01

Essay

Scientific, theoretical and practical issues of forming the enterprise competitive strategy in the market environment are studied in the dissertation. The content and nature of the enterprise competitive strategy are revealed, and its levels, factors, formation and realization conditions are determined. Enterprise competitive activities are investigated, the role and place of the price policy in the competitive strategy are given prove.

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