Zhyvko Z. Forming of marketing price strategy of enterprise in the field of services.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U003265

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

07-07-2004

Specialized Academic Board

К 35.052.03

Essay

Processes of pricing on enterprises. To develop recommendations in relation to forming of price strategy of enterprise of sphere of services. Research methods: comparison, systematization, statistical, expert. Classification of factors of pricing and recommendation is deep in relation to consideration of features of pricing in the field of services. Methodical recommendations are grounded in relation to forming of price strategy. A model is developed for determination of minimum cost of favour. It is inculcated on the enterprises of sphere of services. Using sphere - services.

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