Tchelakhov S. A conjuncture regulation mechanism of iron-and-steel works output

Object of research: processes of market op-portunities transformations at goods markets. Purpose of research: development of the mechanisms of iron and steel works output mar-ket opportunities regulation. Methods of re-search: dialectic method of reality cognition, fundamentals of economic theory, law of market economy functioning, modern management the-ory, economic and mathematical modeling, in-formation technologies of managerial decisions making. Results: conception of regulation of opportunities of sales of iron and steel works production that reveal basic strategic and tactic decisions; method of express analysis of metal production market, that ensure choice of per-spective metal production markets and stabiliza-tion of enterprise's economic state; modeling of marketing potential of enterprise activity as the system of equations that depict the structure of resource and information abilities; mechanisms of communication synthesis of marketing deci-sions that promote the optimization of the sys-tem structure and ensure the implementation of communications at minimum resources use; mechanisms of communication tools of sales activity based on quantitative approach using the function of communication response; adaptive approach to the process of forming opportunities of metallurgical plant production sales. Novelty: for the first time: offered conceptual model of regulation of opportunities of sales of metallur-gical plant's production; introduced the function of communication response; improved: model-ing of marketing potential of metallurgical plant activity as multy-floor structure of resource abilities; got further development: communica-tion synthesis of marketing solutions. Field of use: enterprise level.