Demchenko S. Media-political system in the present-day Ukraine (an integrated communication model).

Object - political communications. The aim is to analyse the theoretical-methodological of essence, basic components and functions of the media-political system in modern Ukraine. Methods - rather - historical, institutional; system, retrospective, situation and perspective approaches. The dissertation is a research of the role the content of mass communication as a part of political system. An active intrusion of Mass Media into the social sphere during the last decades of the XX th century made them an independent participants of the political life and caused the define new approaches to politics, to the process of its "mediatization" and to the appearance of "media-political systems". A tight integration of Media with Advertisement and Public relations, their active interrelations cause further transformation of the power into information sphere through their contractors produced by large business. All that results in a sizable manipulation of public opinion and in strengthening of the country authoritarian tendencies in the form of the so-called "controlled democracy". Spheres of use are planning of development Ukrainian media, organization and realization of political campaigns, organization the systems of public relations between bodies of state power, political parties and movements and socium, research of sphere of the political communications, training courses.