Sobolyev O. Integration of design and marketing in modern project cultureution of Soviet Packaging in the

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U003897

Thesis Registration Form

0404U003897.pdf

Applicant for

Specialization

  • 05.01.03 - Технічна естетика

05-10-2004

Specialized Academic Board

К 64.109.01

Essay

In the system research it is considered intergration of marketing and its structural elements with design - activity. The basic aspects of intergration of design and marketing are determined and submitted with the purpose of reception of effective and expedient result of design - process in modern economic and social-culture conditions. "The theoretical model" process of marketing researches concerning design - activity as a necessary and actual part of design - process is offered. Sphere of application design - education, design - practice.

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Files

aref.doc

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