Bryndina O. Product policy of the enterprises in the conditions of marketing orientation

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U003966

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

12-10-2004

Specialized Academic Board

К 11.055.01

Essay

Process of management of enterprise's mar- keting potential. Target: development of recom- mendations on perfection of management of enterprise's marketing potential,development of complex system of management by marketing potential of enterprise.Methods:systems,complex approaches,questioning,questionnaire,supervision. Are offered: recommendations on perfection of management of enterprise's marketing potential; complex management system by the marketing potential of enterprise. Sphere of the use:trade enterprises.

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