Petrakova E. Political Marketing in Ukraine: Essence and a Functional Role

Object - political process in modern Ukraine as objectivity; aim - exposure of basic regularities and features of the use of the political marketing in Ukraine; methods - empirical-analytical, system, structural-functional, comparative, sociological, psychological, statistical methods, political historical-politological and sinergetical approaches; novelty - for the first time problems of the political marketing which is formed in Ukrainian society are complex studied; results - the comprehensive analysis of maintenance, structure, social role, forms and methods of functioning, practice of the use of different variants of modern political technologies is given; it is introduced in base and special educational courses of political science; fields - professional training, theory of politics.