Samoylenko L. Organizational and economical methods of electronic business in enterprise marketing activity

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U004260

Thesis Registration Form

0404U004260.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

21-10-2004

Specialized Academic Board

Д 26.062.02

National Aviation University

Essay

The dissertation is devoted to the research organizational and economical methods of electronic business in enterprise marketing activity. In the result it is determined opposition this problem in literature and small practice using of enterprise Internet ability. This is make for necessity determining in the dissertation essence and maintenance electronic business such as marketing instrument and development of methodical maintenance marketing activity improvement by means using electronic business. Main result the dissertation is algorithm effectiveness of valuation of electronic business and criterion of valuation effectiveness.

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Files

DISSERT.doc

aref.doc

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