Gritsenko I. Ethnocultural stereotype as a cultural phenomenon.

The thesis is devoted to the revelation of human existence structure framed by the system of stereotypical-communicative relations. Ethnocultural stereotype viewed as a basic form of individual's existence is analyzed in the research with regard to its essence and functions. Archetypically conditioned system of stereotypes responsible for a person's ethnocultural identification and mass culturally produced stereotypes of thinking involving schematic ideas about other ethnic groups traditions are differentiated. Impossibility to view cultural being in diversity of centripetally directed stereotype and eccentric communicative acts is formulated and grounded in the research. Communication becomes meaningful providing the presence of mature stereotypical views. The conclusion is made that the rhythm of cultural being involves outlook change entailing newly formed attitude to social activitie.