Rozumnyuk I. Organization and management of marketing activity of agrarian enterprises and its economic effectiveness

Object researched: processing equipment market operators' activity. Purpose: learning of theoretical of issues and delivering of reasonable proposals regarding the formation of AG-processing technological equipment market and flour-milling equipment market. Methods: abstract-logical, monographic, calculative-constructive, statistical, mathematical modelling, analytic, synthetic, comparative analysis. Results: the current situation on the market the new conceptual model of market and infrastructure development has been elaborated. Innovation: the current market situation characteristics are defined, the model of market development connected to supply' and demand' factors is proposed, classification of market sectors is elaborated, characteristics of market-operators' policy are defined, supply and demand factors mechanism is considered. Implementation area: operators of the marker of grain-processing equipment.