Brovko K. Substantiation of marketing based development strategy of enterprise

Object of dissertation: the process of productive and marketing activity of an enerprises and organizations; aim of dissertation: theoretical and scientific sustantiation of marketing strategy of development for enterprise and methodical background for its realization within nowadays conditions of economical development; methodics and instrumensts: methods of induction, system and situation planning, mathematics and statistics methods, forecast modelling, index method; theretical and practical results: methodics of choise and sustantiation for marketing development strategy wich includes an influence of elements of marketing activity on the resulting function and creating stable compititive average by uniting enterprises into technological lines, methodics of advertisment budgettig, classification of methods for marketing activity elements, methodical approach to an estimation of the technological-princple uniting of enterprises; practical sence of the results: concludes in ability to be used as an efficiency increaser for management decision planning; subject and grade of substantiation: work-outs of dissertation were introduced to JSC УSvet ShahteraФ, JSC УElectromashinaФ and JSC УStankinpromФ; sphere of intriduction: industrial enterprises and studing process.