Hamidova O. The marketing research of the market of tourist services. resorts (on the example of the recreation-tourist complex of the Autonomic Republic of Crimea).

The process of building and developing the home market of tourist services. To deepening of theoretical, methodological and applied foundations of marketing research in tourism with a view to raising the efficiency of tourist and recreational enterprises in the Crimea. The abstract logical method, situational analysis, the methods of relative values, of comparison, graphical, systems analysis and complex approach. The levels of application of marketing in tourism are perfected. A parametric method of evaluating the quality of tourist services is proposed in the relationship "price - quality". The methodology of expert evaluation in introduced inculcates the application of the lineal principle of taking account of priority. Enterprises of tourist branch, education process.