Dolgov V. Institutsionalization of political advertising in Ukraine by the context of modern communication technologies

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0404U004894

Thesis Registration Form

0404U004894.pdf

Applicant for

Specialization

  • 23.00.02 - Політичні інститути та процеси

10-12-2004

Specialized Academic Board

К 38.053.01

Petro Mohyla Black Sea National University

Essay

Scientific research is directed on the analysis and synthesis of forming and functioning of the political advertising in Ukraine. The experience of foreign and domestic publicity campaigns is considered for modern political advertising prosses with the purpose of reformation it, the algorithm of effective publicity campaign is also offered. Dissertation contains theoretical conclusions and practical recommendations in relation to modernization of the political advertising in the Ukrainian plane through the improvement of electoral legislation, political culture, functioning of power of political elite

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Files

disertacia_Dolgov.doc

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