Beskorovajna S. The enterprises pricing policy management.

The thesis is devoted to substantiate the theoretical bases and development of practical recommendations for improvement of management of enterprises by forming a price policy in conditions of market economy. In present work factors of price formation, purpose of price policy, price strategy, price tactics, price risks, methods of pricing were systematized. Also it was revealed and analyzed major factors of price formation policy at pharmaceutical market of Ukraine. The model of price policy management for this market is considered. We offered new approaches for substantiate the prices of pharmacological products taking into account customers demands, competition, price risks, industrial restrictions of cost price. The monitoring and prices updating system was improved by using advanced price policy scheme. Cite some approaches of adaptation of price policy in according with real market conditions by using a price tactics.