Dannikof O. Development of insurance marketing

The process of creating and development of marketing activity and subject of entrepreneurial activity. The deepening of theoretical and practical methods for development of insurance marketing services in Ukraine. Methods of theoretical generalization, analysis was used in the process of research. Methods of integration of indirect sales into a packets of insurance services was elaborated as a basis for orientation on basic consumer demands. Scientific-theoretic conditions according to development of insurance market in Ukraine expanded using its behavioral and technical segmentation. Practical aspects of partners relation between insurance company and banks were proposed and business models of their cooperation were created. The field of use: Enterprises, education process.