Popova S. Diversification of enterprises’ activity under the conditions of transformational economy

Object under research: process of diversifying domestic enterprise activities under transitional economy; aim of research: theoretical substantiation and development of methodological approaches and practical recommendations as for enterprise diversification activities aimed at improving its performance; research methods and tools: methods of theoretical generalization and comparison, systematic and situational approaches, statistic and economic analysis, economic and mathematic method, graphic modeling; theoretical and practical results: defining the essence and content of the notion " enterprise diversification activities" under anti-crisis management which enables market members to determine alternative ways of expanding areas of their activities; clarification of classifying the forms and directions of enterprise diversification activities, their prerequisites, motives and aims; methodological approaches to developing diversification strategies through tools of recovery process structure aimed at their adjustment to specific conditions of enterprise activity; methodological basis of evaluating standard margins of synergetic effect taking into consideration numerous factors facilitating enterprise stable functioning and method of calculating the elements of this effect; methodological approach to determining optimal level of enterprise diversification activities which facilitates achieving the forecasted mass of profit; using technologies cluster analysis, development of enterprise classification based on complex characteristics which enables to determine possibilities to diversify the activities; practical importance of results obtained lies in their implementation in industrial enterprise activities in the process of diversification enabling development of strategies of further efficient functioning, choice of rational development lines; object and degree of implementation: developing methods of enterprise diversification activities implemented by "Kharkivdrev" ltd and "Comfort" jsv; area of application: enterprise practical activities, educational process.