Dubovyk O. Management of enterprise marketing researches in the process of forming competitive advantages

Object: activity of domestic enterprises at the market of functional, specific, subject and price competition. Aim: development of the theoretical-methodological providing and practical recommendations on conducting of marketing researches of factors of micro- and macroenvironment of marketing at the home between-branch market of goods and services for forming of competitive edges of the Ukrainian enterprises. Methods: structural-functional, system and graphic analysis, economic-mathematical, economic-statistical. Results: the mechanism of the effective positioning and forming of competitive edges at the regional market is developed, potential directions of creation of competitive edges are formed. Use: in marketing activity of row of home establishments, at development of educational courses for marketing disciplines.