Zakrevska L. The estimation and increase of competitiveness of the enterprises of the confectionery industry of Ukraine.

The object - set of theoretical, methodical and practical questions of a rating of competitiveness of the enterprises of a confectionery industry. The purpose - rating of competitiveness of the enterprises of a confectionery industry and definition of ways of its increase in conditions of amplification of a competition. Methods of research: general science and empirical, in particular, economic analysis, analysis of hierarchies, matrix algebra, synthesis, analogies etc. In work the theoretical and methodical approaches to a rating of competitiveness of the enterprises are generalised; the activity of the enterprises in the market of a confectionery industry is analysed; the influence of the size of the enterprise on his competitiveness is investigated; the competitiveness of the confectionery enterprises with the help of use of the matrix analysis is appreciated. The offers on improvement of the methodical approaches to a rating of competitiveness of the enterprises of a confectionery industry of Ukraine are developed. The most effective ways of increase of competitiveness of the confectionery enterprises are determined. The results of researches are approved and are recommended to use in practical activity at the enterprises of a confectionery industry of Ukraine and in educational process. Sphere of use are the enterprises of confectionery branch.