Shapran D. Modern Ukrainian marketing terminology: semantics and pragmatics.

Object - organized set of the nomenclature units by modern Ukrainian marketing terminology. The aims are the detecting of formation's legitimacies and modern development of the Ukrainian marketing terminology and to carrying out of system organization's features of the terms of marketing and to delineating of its specificity in pragmatical aspect. Methods - analytical-descriptive, comparative-historical, synchronic analysis, component analysis, statistical, simulation, identification and transformation. Extralinguistic determination of modern Ukrainian marketing terminology organization have been examined, the influence of social-economic processes into the terminological formation, type of the structural and semantic peculiarities of marketing terminology have been characterized. Lexico-semantic peculiarities and structural organization of Ukrainian marketing terminological system have been carried out. The sourses of increasing of Ukrainian marketing terminology have been analysed, the ways and meansof termin's derivation have been found out, word-building models of marketing terminology have been defined. The characteristic features of system relations in marketing terminology with determining of the main connection among its units were determined. The consideration of marketing terminology in different aspects allowed to determine their essence and the place in the system of nominative means of the language. Spheres of use are lexicography the training courses.