Tkachenko O. Marketing strategy to foreign economic activity of the enterprise

Object of research: foreign trade activities of the machine-building enterprises focused on manufacture of high technology production, which function in conditions of economy, which is transformed; The purpose of work: the theoretical substantiation and development the methodical recommendations from a choice and realization of marketing strategy the foreign trade activities of the industrial enterprise in conditions of transformation economy; Technique of research and equipment: a monographic method, methods of the abstract - logic analysis; classification; statistical, technical and economic analysis; formalization and economic-mathematical modeling; graphic; Theoretical and practical results: the specified classification a kinds of crises in activity; the methodical recommendations at the rate a degree of economic safety of presence the enterprise in the foreign market are offered; have received the further development of definition stages of formation the international marketing strategy, technology a rating of a status the foreign trade activities of the enterprise; is advanced models a resource substantiation and ratings of efficiency of the international marketing strategy, methodical recommendations concerning formation of a complex of tool marketing strategy; The practical value of the received results consists that the introduction of the developed methodical approaches permits to increase efficiency of foreign trade activities; Subject and degree of introduction: the development are entered into practical activity of a line the machine-building enterprises of Ukraine, in particular on “Motor-Sich”, “Iveko of the Motor Sich” and “FED”; sphere of use: practical activity of the enterprises