Zimin O. Organizational-economical bases of marketing researches at the enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0405U001939

Thesis Registration Form

0405U001939.pdf

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

27-04-2005

Specialized Academic Board

К.26.059.04

Essay

In the dissertation the theoretical and methodical problems of marketing activity at the enterprises of Ukraine in a context with the international experience are investigated. The features of marketing researches at the present stage of economic development are opened. The methodical approaches to marketing researches till use of quantitative methods of an estimation of marketing activity, and also developed strategy of development of the enterprise are developed on the basis of complete life cycle of the goods.

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Files

1Зимин О.П._дис.doc

2Зимин О.П._дис..doc

aref.doc

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