Fostachuk O. Social memory as sociocultural phenomenon.

Object of the research: social memory as sociocultural phenomenon; Objective of the research: social memory interpretation, observation of the social memory in the representations of age, ethnic and professional groups; Methods of the research: general scientific, quantative, qualitative; Theoretical and practical results: the systemic theoretical model of the social memory's structure, conceptual basis and methodology for future researches in the fields of culture and mass communication sociology, social anthropology as well, the conceptual apparatus for ideological strategies forming; The innovation: the social memory, meant as cultural semiosphere, definition, functions and operational reference; The level of application: the results applied in sociology of culture curricula for I.I.Mechnikov Odessa National University students.