Poturayev N. The consensus potential of political communication under conditions of ideological pluralism.

The object is a process of political communication on conditions of ideological pluralism in conditions of ideological pluralism. The aim is to analysis of the consensus potential of political communication on conditions of ideological pluralism of democratic modes of postindustrial countries. Methods are the system approach, communicative approach, comparative analysis. In the dissertation the consensus potential of political communication on conditions of ideological pluralism is researched. Based on political communication analysis the functional features of the communicative mechanism of ideology and values consensus forming are considered, as well as the main tendencies of public politics working-out under the conditions of ideological convergence are established. The mass-media is the leading institute of the political communication that in the process of ideological inspiration is forming the agenda of organs of government and favouring political consensus achievement, which is reflected in concrete actions of public politics. Spheres of use are the political and election campaigns and training courses.