Ponomarenko N. The improvement of management by activity of the information enterprises.

Object of research - activity of information enterprises. The purpose of research - improvement of management by information enterprises. Method of testings and instrumentation - system- structural, logical, comparative analysis, methods of supervision and generalizing, simulation. The idealized outcomes and novelty - are designed administrative procedures for definition of the purposes of commercial activity, marketing measures and strategic marketing of information enterprises, the ways of problem solving of its marketing researches, and also classification of the subjects and are improved objects of the information market; the dominating kinds of activity of information enterprises are determined. Practical outcomes and novelty - ways of definition of information needs, characteristics of the information product or service, estimation of a level of a competition on a selected segment of the information market. Degree of an intrusion - the scientific rules are debated on six conferences, are published in 17 transactionses and are inserted in three organizations. An orb of usage - market of information services.