Tsviliy S. Marketing mechanism of providing competitiveness of a mono-productive industrial enterprise

The dissertation is devoted to research of questions and development of theoretical basis and practical recommendations on improving marketing mechanism of providing competitiveness of a mono-productive industrial enterprise under conditions of market economy. Number and contents of elements and functions of marketing are specified to establish effective cooperation between producers and consumers. Classification of the main stages of product life-cycle is made to provide effective distribution of resources on each stage. Methodic of marketing estimation the level of competitiveness of a mono-productive industrial enterprise is made. Mechanism of formation and realization of complex marketing integration strategy of development is made and tested. Expediency of conception of service marketing of hi-tech production as a long-term factor, which provides competitiveness of the enterprise on the market is proved. Recommendations on forming complex production policy of industrial enterprise are made.