Fedorets S. English borrowings in the language of modern Ukrainian advertising

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0405U003992

Applicant for

Specialization

  • 10.02.01 - Українська мова

05-10-2005

Specialized Academic Board

К 64.053.03

Essay

In the given thesis the peculiar features of advertising texts as specific sphere of language functioning have been determined. New lexical units borrowed from English at the end of the XXth century and at the beginning of the XX st century through advertising texts have been investigated in the research. Most of them denote the names of the computer’s hardware, the names of modern everyday devices, some of them call the names of modern newly-appeared kinds of sport, elements of music culture.

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