Mykhailovskaya-Yasyuchenko L. Management of the enterprise marketing risk

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0405U004187

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

14-10-2005

Specialized Academic Board

К26.063.01

Essay

Dissertation deals with the research of managerial process of marketing risk at the Ukrainian industrial and trade enterprises, development of theoretical and methodological bases and practical recommendations concerning management of the given kind of risk which will give the enterprises an opportunity to improve their activity, increase profit and to strengthen their market positions.

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