Serebrennikov B. Marketing pricing policy at the electric power market

Processes of becoming and development of market relations in an economy. Development of theoretic-methodical bases of forming and realization of marketing pricing policy of the electric power supplying companies. Correlation analysis; index analysis; extrapolation of trends, expert estimation, probability and errors theory; theory of functions, differential and integral calculation, graph-analytic methods, economical and mathematical design. The substantive scientific provisions of dissertation are developed to the level of methodical tools and applied recommendations. Theoretic-methodical bases of forming and realization of marketing pricing policy at the electric power market are developed. Scientific-methodical developments of electric power market's segmentation, elaboration of individual systems of the prices differentiated in time, forming of complex pricing proposal for consumers are implemented. Enterprises of the electric power market, educational process.