Litovchenko A. The structural-activity concept of a discourse

Object of the research: the discourse as the social phenomenon and locus of the sociological and philosophic interpretations; Objective of the research: development, substantiation and development structural-activity concepts of a discourse, definition of the basic properties of the political discourse functioning in Ukraine; Methods of the research: general scientific, quantitative, qualitatively-quantitative; Theoretical and practical results: the concept of a discourse applied for further use, increment of knowledge of properties of a discourse, ways of its functioning, a detailed substantiation and research of pretentiousness as properties of a discourse, methodology of the analysis of various displays of a discourse, a consulting material at work with political leaders and institutions; The novelty: for the first time the sociological concept of a discourse as dual, constantly changing social phenomenon is proved, the basic characteristics of the official discourse functioning in a political fieldof Ukraine (in particular, declarativity and an manipulative orientation are investigated), ways of restriction of pretentiousness of a political discourse for the first time has been made. The level of the application: the results have been applied in studying courses of social-political marketing, political sociology for students of V.N.Karazin Kharkov National University.