Khrupovich S. Economic assessment and management of marketing activities of the enterprise

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0405U004932

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

07-12-2005

Specialized Academic Board

К 35.052.03

Essay

Process management of marketing activities of the enterprise. Improvement and application of the management system of marketing activity. Methods of research a the methods of systems approach observation, synthesis and analysis, mathematical and economical methods. The theory marketing activities is investigated. Elaboration and application the model of management of marketing and logistics department. Conducted marketing research and assessment the beer market conjuncture in Ukraine. Sphere of use is the brewery enterprises.

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