Onosova I. Marketing activity enterprise on the meat product market.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0406U000152

Applicant for

Specialization

  • 08.06.01 - Економіка, організація і управління підприємствами

23-12-2005

Specialized Academic Board

Д 11.055.01

Essay

The Object: process of marketing activity enterprise as requi-red forming developments of the enterprise in market condition. The Purpose:development scientifically-methodical base to mar-keting activity enterprise and practical recommendation of its shaping on the meat product market of Ukraine.The Methods:to-tal-economical, statistical and economic and mathematical. It Is Offered: recommendations on marketing activity enterprise on the base principle modern managerial system by quality and safety of the foodstuffs, providing competitive advantage on the market; 5-, 20- and 100 - bills system of the estimation factor brand 's power with provision for their weighty at miscellaneous type buying; the method of the determination of price and bor-ders to consumer goods line on base of use to theories complex numerical; cascade categorization of assortment and matrix of the offer meat product, in base which prescribed signs of the functionality to product and sources of the arrival on the market; the systemof the models to marketing activity enterprise, which work at the meat product market. The Sphere of the use: enterprises, which work at the meat product market.

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